Katherine is a social media and marketing specialist from Magnolia, TX.
Featured Image: Mala Graphic Design for Meditation Group Flyers
WORK EXPERIENCE
Marketing and eCommerce Specialist → Self-Employed, Jun 2023-Present
Events and Social Media Manager → The Adventure Begins, Conroe, TX, 2018-2021
Quality Assurance and Document Analyst → CTUIT, The Woodlands, TX, 2014–2015
Flyer Design
I seamlessly merged the store's visual brand identity with essential details to leave a lasting impact. By incorporating elements from the store’s pop-up display and branding guidelines, I reinforced consistent brand representation both in-store and on the go. This series of flyers were meticulously designed with the initial store launch and services in mind.
Flyers Pictured: Parent’s Night Out Flyer, Online Comic Orders Flyer, General Information Flyer
In-Store Signage
Proficient in creating a diverse range of in-store signage tailored to accentuate products and events, I carefully considered the store's spatial dynamics and brand voice to build an immersive customer experience.
Signage Pictured: Backstock Comics Banner, Featured Hot Comic Bobblehead Standee, Join Our Consignment Poster
Social Media
To simplify online brand messaging, I established store posting guidelines and crafted a cohesive brand voice and visual identity. These guidelines were instrumental in shaping product and event posts, unifying the brand's messaging across various platforms. With a keen focus on events, product launches, and strategic calls-to-action, I successfully engaged our community, leading to significant sales growth and heightened event attendance.
Social Media Posts Pictured: Event Posts for Facebook and Instagram
Event Marketing
By ensuring a seamless and unified communication strategies I was able to amplify customer engagement and brand loyalty to create successful event campaigns. I applied consistent messaging and used multiple marketing outlets to exceed sales goals.
Event Assets Pictured: Flash Tent Sale Banner, Newsletter, and In-Person Setup
Store Calendars
By implementing best practices and user-friendly design, I used event calendars to engage customers in-store and successfully boost event participation. Additionally, to meet customer needs, I offered an adapted version of the calendar as a flyer to ensure information was readily available.
Pictured: Various calendar poster layouts for monthly store events
Twitch Assets
Expanded skills include animation, asset creation, and some video editing abilities - utilized here to build twitch assets. I purposefully created asset designs that reinforced brand identity to make sure the brand felt unified and cohesive across different platforms .
Pictured: Animated Twitch Overlays and Assets
About
I’m a self-taught digital artist who was raised with a traditional art background. I’m constantly picking up new skills and utilizing the latest technology to keep up with cutting edge design practices. I very much enjoy getting to apply my skills to social media and marketing campaigns where I can apply my art skills alongside my background in data analytics.
If you’ve taken the time to review my portfolio to this point, I just want to thank you so much for taking the time to look at my work. It means a lot to me to be able to share what I’m proud of.